Tips to Expand Your Presence on LinkedIn

by JRO on November 21, 2013

  • SumoMe

Since its inception in 2003, LinkedIn has become a comprehensive international social networking site for professionals. On the site, you can seek employment, connect with peers and new clients, and obtain advice and expertise in a diverse range of technological and business industries. LinkedIn now boasts over 225 million members and has become an indispensable tool for career connections and professional interaction. If you are looking for a new job or want to continue to progress in your career, it is imperative that you optimize your LinkedIn presence. Here are some tips to help you.

Professional Photo

Your profile starts with your picture. Statistics show that a good, expressive photo greatly enhances your chances of impressing a prospective employer or client. Do not have a relative shoot a picture of you with a cell phone. Instead, get your picture taken by a professional photographer. Avoid a casual appearance. Use either a neutral background or one that places you in the context of your occupation.

Positive Profile

Keep your profile dynamic by updating it regularly. Be sure to organically insert keywords that align with your skills. SEO is an integral part of LinkedIn, and potential employers and clients use it to find people with the qualifications they need. Customize your personal LinkedIn profile URL so that it is clear and succinct. Take the time to craft a precise and creative headline on your profile page, as it is the first thing viewers will read. Be specific about your preferred industry and location to narrow search options. Tell your job history in story form to demonstrate that you are erudite and have good writing skills.

Be sure to give details about any volunteer work you’ve done, as many people consider this equivalent to work experience. Provide recommendations from employers, peers, customers, and clients. It enhances your credibility to have others vouch for you. Do not neglect the power of multimedia. To supplement your profile, add extra photos, videos, or a slide show. Be sure to include your email address and any links to Twitter, Facebook, or other social media platforms.


You should actively engage in the LinkedIn community. Most users belong to at least one LinkedIn group, and many belong to several. There are over 2 million groups, so you will be able to find like-minded professionals with whom to converse. Follow trending information and like, share, or comment on it. Make contacts by joining a group, engaging in a discussion, and asking questions. Experts in your industry are often available to give you advice. If you want to start your own conversations, upload appropriate content and invite others in your professional network to discuss it.

Use your mobile LinkedIn app to upload pertinent information instantly during conferences and other industry events. To increase your network of connections, use the LinkedIn search engine to find people in your industry or area of expertise. If you have a mutual connection, request an introduction. Otherwise, politely introduce yourself. To obtain recommendations and endorsements, give them to people you know and trust, and you will doubtlessly receive them back in return.

To make the most of your LinkedIn presence, have a professional photograph of yourself, keep your profile page updated with quality information, and make enduring connections within the LinkedIn community.


Carl Richardson writes on web development, technology, gadgets, business, social media and other related topics. Those interested in learning more about web development should visit coolblueweb.

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